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On learning how to experiment

Is it the nature of blog posts that they always seem to start with a confession? Maybe just mine. It has been hard to carve out time in the usual work schedule for working on my experiment. My main...

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Data: scraping below the surface

My experiment looks at the return on investment for post-show emails. The campaign for The Three Little Pigs threw up some interesting results… Customers who attended the Friday performances were sent...

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The big reveal

Today we had our final meeting with Daniel where we looked at the results of our experiment looking at how many people were giving up through the booking process. Back in September we set up some goals...

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YES WE CANalytics

Photo by Ed Thompson for Spektrix So I’ve been dabbling in digital experiments throughout my time as a fellow of the DMA but underpinning it all has been the ultimate goal to get my head round...

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Virtually flirting the cyber influencers

Sally Davies, Marketing Officer and Rita Chowdhury, Publications, Digital & Social Media Coordinator at Sadler’s Wells who have taken over Sebastian’s DMA work, wrote this latest blog post: At a...

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The end is just the beginning

Since my last post I’ve run our audience survey to find out more about booking habits and motivations, and the reactions of the respondents to our plans to introduce a London Philharmonic Orchestra...

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A template for project reporting

One of the reasons I appreciate the Digital Marketing Academy and CultureHive is that they are becoming an archive of great work that can be used going forward. Finally, there is a method to see who...

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Five Tips for Google Analytics

I’ve been a CultureHive Mentor for two years and nearly every conversation I’ve had with folks in cohort 1.0 & 2.0 has touched on Google Analytics in some small way. Whether it’s getting over your...

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The digital dysfunctions of management

This year working as a Mentor on the CultureHive Digital Marketing Academy has been a difficult one for me. Most of the Fellows I’ve been working with have found themselves going through struggles in...

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Thoughts on graduation

  Trish and I have really benefited from putting aside the time to properly consider our marketing activities and aims through the DMA. This came at a pivotal time for Disability Arts Online as we...

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